AI Insights · Timothy · October 2025
Top 5 Beauty Retail Apps on Unified Platform in the UK, Q3 2025
Explore the performance of the top beauty retail apps in the UK during Q3 2025, highlighting download and active user trends.
In the third quarter of 2025, the beauty retail app market in the United Kingdom showed varied performance across top applications. Data from Sensor Tower provides insights into the weekly downloads and active users for these leading apps.
Boots saw a consistent increase in weekly downloads, peaking at approximately 71.7K by the end of September. Active users fluctuated throughout the quarter, with a notable peak of 2.35M users in the last week of September.
Superdrug - Beauty and Health experienced a steady rise in downloads, reaching about 28.7K in the final week. Active user engagement varied, with a high of 403.8K users in late September.
Feelunique: Limitless Beauty, published by Sephora, maintained a steady download rate, culminating at 16.5K in the last week. Active users fluctuated slightly, ending the quarter with around 196.7K users.
CHARLOTTE TILBURY: EASY BEAUTY displayed variable download figures, with a significant peak of 16.7K in early September. Active user numbers remained relatively stable, averaging around 116K throughout the quarter.
Lastly, Cult Beauty: Beauty & Makeup had a more modest download performance, peaking at 8.8K in mid-August. Active users saw a decline towards the end of the quarter, settling at approximately 96.6K.
These insights from Sensor Tower highlight the dynamic nature of the beauty retail app market in the UK, with more detailed analytics available through their platform.
